But what makes Instagram so great? After all, we are already able to share photos through Facebook, Twitter and a whole host of other niche photo apps. So why Instagram? Aside from the obvious technology features that make the app a social success (Facebook, Twitter and foursquare integration, photo tagging by hashtag and location, photo news stream, ability to like and comment on photos, etc.), I am convinced that the success behind Instagram is much deeper and lies in the app’s ability to make anyone feel like a professional photographer, telling the story of their life through really cool looking photos. There’s only so much you can do artistically with a Facebook photo uploaded from your mobile phone, but Instagram gives you the ability to really tell a story through images alone. Another component of the app’s success (IMHO) lies in the app’s simplicity and limited functionality. Instagram is solely about photos. No video, no links, no games. Just photos. This simplicity is a breath of fresh air from Facebook and other services.
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