Over the past few weeks, I have become obsessed with Instagram – the “fast, beautiful and fun way to share your life with friends through a series of pictures.” Part of my fascination with Instagram stems from how quickly the niche social network has grown. After launching in early October of 2010, Instagram quickly reached 1 million users before the end of the year.
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For me, part of the fun of Instagram has also been following news organizations and brands and watching how they tell their stories through pictures alone. Brands on Instagram include The GRAMMYs, NPR, NBC News, Pepsi, CNN, Starbucks, and SnoopDog. I was particularly fascinated by a giveaway campaign that The GRAMMYs ran yesterday in which they gave away a free GRAMMY poster to one randomly selected person who liked or commented on any of The GRAMMYs Instagram photos throughout the day. I didn’t care about winning the poster, but I was intrigued about how this brand was using this new platform to drive brand engagement and of course participated. After doing some research, I am fairly confident that The GRAMMYs are the first brand to run a giveaway through the Instagram platform – a sure sign of things to come. And yes, as you can see from the photo above, The GRAMMYs notified their followers this morning (via an Instagram photo of course) that yours truly was the winner of the giveaway!If you haven’t downloaded Instagram yet, click here from your iPhone to do so. Unfortunately, Instagram has yet to come to Android or Blackberry, but I am sure we can expect an Instagram app for those platforms soon.
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