For me, part of the fun of Instagram has also been following news organizations and brands and watching how they tell their stories through pictures alone.  Brands on Instagram include The GRAMMYs, NPR, NBC News, Pepsi, CNN, Starbucks, and SnoopDog.  I was particularly fascinated by a giveaway campaign that The GRAMMYs ran yesterday in which they gave away a free GRAMMY poster to one randomly selected person who liked or commented on any of The GRAMMYs Instagram photos throughout the day.  I didn’t care about winning the poster, but I was intrigued about how this brand was using this new platform to drive brand engagement and of course participated.  After doing some research, I am fairly confident that The GRAMMYs are the first brand to run a giveaway through the Instagram platform – a sure sign of things to come.  And yes, as you can see from the photo above, The GRAMMYs notified their followers this morning (via an Instagram photo of course) that yours truly was the winner of the giveaway!If you haven’t downloaded Instagram yet, click here from your iPhone to do so.  Unfortunately, Instagram has yet to come to Android or Blackberry, but I am sure we can expect an Instagram app for those platforms soon.

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But what makes Instagram so great?  After all, we are already able to share photos through Facebook, Twitter and a whole host of other niche photo apps.  So why Instagram?  Aside from the obvious technology features that make the app a social success (Facebook, Twitter and foursquare integration, photo tagging by hashtag and location, photo news stream, ability to like and comment on photos, etc.), I am convinced that the success behind Instagram is much deeper and lies in the app’s ability to make anyone feel like a professional photographer, telling the story of their life through really cool looking photos.  There’s only so much you can do artistically with a Facebook photo uploaded from your mobile phone, but Instagram gives you the ability to really tell a story through images alone.  Another component of the app’s success (IMHO) lies in the app’s simplicity and limited functionality.  Instagram is solely about photos.  No video, no links, no games.  Just photos.  This simplicity is a breath of fresh air from Facebook and other services.
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