For me, part of the fun of Instagram has also been following news organizations and brands and watching how they tell their stories through pictures alone. Brands on Instagram include The GRAMMYs, NPR, NBC News, Pepsi, CNN, Starbucks, and SnoopDog. I was particularly fascinated by a giveaway campaign that The GRAMMYs ran yesterday in which they gave away a free GRAMMY poster to one randomly selected person who liked or commented on any of The GRAMMYs Instagram photos throughout the day. I didn’t care about winning the poster, but I was intrigued about how this brand was using this new platform to drive brand engagement and of course participated. After doing some research, I am fairly confident that The GRAMMYs are the first brand to run a giveaway through the Instagram platform – a sure sign of things to come. And yes, as you can see from the photo above, The GRAMMYs notified their followers this morning (via an Instagram photo of course) that yours truly was the winner of the giveaway!If you haven’t downloaded Instagram yet, click here from your iPhone to do so. Unfortunately, Instagram has yet to come to Android or Blackberry, but I am sure we can expect an Instagram app for those platforms soon.
The huge brand we know today started off in 1966 as one shop in Anaheim, California. Their brand was unique in the fact that you could visit the store, pick one of the sturdy rubber soled shoes, and have it made in house for you to pick up later on in the day. The quick, stylish and high quality shoes were a hit with the skaters of California, due to their grip and easy, relaxed design. Over time, and with the creation of new iconic designs, Vans branched out from California to the rest of the world, causing a surge in popularity and a rise in its style influence. Over the years it’s collaborated with some of the most iconic artists and brands, including Disney, Murakami, Peanuts and Motörhead.